Tech giants like Google and Microsoft are increasingly partnering with social media influencers to promote their artificial intelligence services, offering substantial compensation for these collaborations. Companies such as OpenAI, Anthropic, and Meta are also engaging creators to post sponsored content across platforms like Facebook, Instagram, YouTube, and LinkedIn, with payouts reaching hundreds of thousands of dollars. AI companies have significantly boosted their advertising expenditures, with generative AI platforms spending over $1 billion on digital ads in the U.S. in 2025, a 126% increase from the previous year. Microsoft and Google have reportedly paid creators between $400,000 and $600,000 for multi-month partnerships. Influencer marketing has become a key battleground in the AI boom, with companies seeking authentic ways to connect with users. Anthropic, in particular, has been aggressive in creator marketing, hiring dedicated staff and inking deals with influencers like Megan Lieu, who highlights AI and tech. Some creators, however, are declining AI brand deals due to ethical, environmental, or creative concerns, fearing backlash from audiences who are increasingly skeptical of AI. Content creator Jack Lepiarz, for instance, has turned down significant offers, stating he cannot support technology that may make it harder for people to earn a living. The backlash appears strongest for AI tools that generate images or video, perceived by many creators as a direct threat to their artistic work.
www.cnbc.com/2026/02/0…