TikTok ban takes hold: data reveals sharp traffic decline and rapid shift to alternatives

The United States ban on TikTok, effective January 19, 2025, resulted in a significant decline in DNS traffic to TikTok and ByteDance-owned platforms. Alternatives like RedNote (Xiaohongshu) experienced a surge in traffic, particularly in the US, Mexico, Canada, the UK, Germany, and France. President-elect Trump indicated plans to grant TikTok a 90-day extension following his inauguration.