Top 10 Scam Techniques: What You Need to Know | Tripwire

Scammers use various techniques to manipulate emotions and cloud judgment, exploiting human characteristics and heuristics. These techniques include evoking visceral influence, creating urgency, exploiting fear of missing out, appealing to authority, faking social proof, appealing to reciprocity, leveraging the bandwagon effect, appealing to emotions of guilt or sympathy, normalizing risky behavior, and exploiting trust in experts. Scammers also employ tools like phishing emails, fake social accounts, fake IDs, call spoofing, smishing, internet pop-ups, fake websites, AI technology, deepfake videos, cloned voices, malicious apps, SIM swapping, and QR code scams.