Adidas Canada hit with data breach affecting customers' personal information

Adidas Canada has notified customers of a data breach involving personal information accessed through a third-party customer service provider. The compromised data includes names, email addresses, phone numbers, gender, and birth dates—primarily affecting individuals who previously contacted Adidas customer service. The company confirmed that no passwords or financial information were exposed. Upon discovery, Adidas took immediate steps to investigate, contain the incident, and enhance security. While there is no evidence of fraud or identity theft, customers are advised to remain vigilant. The number of affected Canadians has not yet been confirmed.