Bots, Bread and the Battle for the Web

This article discusses the rise of malicious SEO and AI-powered spam that drowns out authentic content, using the example of a baker named Sarah whose website is buried by imitators. To combat this, search engines need proactive AI defenses that analyze linguistic authenticity and behavioral anomalies, integrating threat intelligence to block attacks before they scale, ultimately fighting for the credibility of information and the open web.