Netflix Reportedly Weaving GenAI Ads Into Programming

Netflix is preparing to test interactive mid-roll and pause ads powered by generative AI within its content, aiming to boost engagement on its growing ad-supported subscription tier. This $7.99 monthly plan now has 94 million global subscribers, accounting for half of all new sign-ups. Netflix emphasizes that viewers pay significant attention to these ads, matching the engagement levels of its shows. As the streaming industry adopts tiered pricing models to appeal to budget-conscious consumers, Netflix sees continued growth potential in its core business, with Co-CEO Ted Sarandos highlighting the company’s relatively low share of consumer spending and TV viewing time in key markets.